Mike Tyson has always been more than just a boxer. From his explosive rise as the youngest heavyweight champion to his controversial moments both inside and outside the ring, Tyson has remained one of sport’s most magnetic figures. In 2024, following a high-profile defeat to Jake Paul, he made headlines again — but this time, not for what happened in the ring. Tyson was named CEO of Carma HoldCo, a cannabis company he co-founded. It marked a new direction for the 58-year-old icon, one that seems to reflect both personal growth and business ambition. The journey of reinvention continues, and for those following his story, there’s more than one way to stay engaged.
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The Comeback Fight That Turned Heads
In July 2023, Tyson returned to professional boxing in a bout that captured the attention of fans and critics alike. Squaring off against social media personality and boxer Jake Paul, the event drew a crowd of over 70,000 in Texas. Despite Tyson’s legendary status and past dominance, the match ended in a defeat for the former champion.
This highly publicized fight raised questions about the motivations behind Tyson’s return and whether it signaled a new phase in his career or a final farewell. The loss, while disappointing to some fans, appeared to be part of a broader narrative — one that had less to do with reclaiming glory in the ring and more to do with closing a chapter.
Though the outcome wasn’t in Tyson’s favor, the fight served as a reminder of his enduring appeal and influence. Even at 58, he remains a figure capable of drawing massive audiences, sparking conversation, and making cultural waves.
Trading Gloves for Strategy: Tyson Joins Carma HoldCo
Shortly after the fight, Tyson shifted his focus from training camps to corporate strategy. In early 2024, he was announced as the CEO of Carma HoldCo, a Las Vegas-based company he helped establish. The company is the parent brand behind cannabis lines such as Tyson 2.0 and Ric Flair Drip.
Tyson’s new role puts him at the helm of a business aiming to redefine wellness, culture, and consumer experience through cannabis products. According to the company’s official statement, this leadership change marks a move toward “strategic authenticity” — a commitment to staying true to the brand’s roots while pushing innovation.
His appointment reflects a natural progression for someone who has long advocated for the benefits of cannabis. It also signals Tyson’s interest in influencing the industry from within, taking responsibility not just for his name but for the vision behind the products.
Cannabis and Tyson: A Personal Mission
Tyson’s relationship with cannabis isn’t a passing trend. In 2021, he launched Tyson 2.0, a brand that quickly gained traction for its quality and distinctive image. A year later, he partnered with former boxing rival Evander Holyfield to form Carma Holdings, creating a product line that included ear-shaped edibles — a playful nod to their infamous 1997 fight.
The entrepreneur has often credited cannabis for improving his mental state, describing it as a source of calm and clarity. This personal testimony has become part of the brand’s identity and appeal.
Operating primarily in California, where recreational cannabis is legal, Tyson’s businesses have grown steadily. Reports suggest the venture is financially rewarding, with monthly earnings reportedly in the hundreds of thousands of pounds.
Profits and Purpose: The Growth of Carma Brands
Beyond the novelty products, Carma HoldCo has built a reputation for premium strains and a curated consumer experience. Tyson’s active participation in the company isn’t just for show — he is involved in shaping product lines, partnerships, and branding.
The appointment of a high-profile figure like Tyson is part of a broader strategy to blend cultural impact with commercial success. The company believes that authentic stories, such as Tyson’s journey from the ring to entrepreneurship, resonate with modern consumers.
This blend of business and biography appears to be working. With Tyson at the helm, the company aims to deepen its foothold in a competitive industry while preserving its unique edge.
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Conclusion
Mike Tyson’s transition from global boxing sensation to cannabis CEO represents more than just a career change. It highlights a shift in how retired athletes can stay relevant and influential, shaping industries far removed from their original fields.
His post-boxing journey underscores themes of reinvention, authenticity, and long-term planning — qualities that resonate beyond sports. While his days of training for fights may be behind him, Tyson continues to command attention with bold moves and decisive action.
Whether as a fighter or a founder, Tyson remains a compelling figure whose evolution keeps fans and followers watching closely.
